LESS IS MORE

Since we are hitting a peak in the information age consumers have been more
reluctant to enter any contact information over the phone or internet then
ever. Some internet marketing companies certainly made the matter worst by
selling contact lists without permission. Consumer spam, identity theft and
unwanted sales calls are at an all time high. For this reason many consumers
that may legitimately be interested in a product or service may set up free
email addresses where they can get the information they are seeking without
worrying about any spam that comes into their primary email address. These are
the same consumers that falsify their contact information on lead generation
forms. They donít mind a company emailing them information however they do
not want to be called by 10 other companies as a result.

With all of this in mind we set up a team to focus on advanced strategies to
get high volume legitimate internet leads. This team sent out several email
campaign that had multiple variations within the form on the landing page. It
is not so shocking to see the results below.

Forms requiring name, email, full postal address, phone number, and other
industry related inputs and social security number.
Results: less than 1% of the hits on the site became a legitimate lead.

Forms requiring name, email, full postal address, phone number and other
industry related inputs.
Results: 3% of the hits on the site became a legitimate lead. However 1.2% of
the leads had some type of falsified information.

Forms requiring name, email, full postal address and phone number
Results: 8.7% of the hits on the site became a legitimate lead. However 4.5%
of the leads had some type of falsified information.

Forms requiring name, email and full postal address
Results: 22.2% of the hits on the site became a legitimate lead. However 8.4%
of the leads had some type of falsified information.

Forms requiring name and email
Results: 31% of the hits on the site became a legitimate lead. However 2.8% of
the leads had some type of falsified information.

This information was extremely useful. We realized that not only do we get
more leads with fewer questions on the form; we also received data that was
more accurate.